Why indeed? The number one reason is the sub-title:
"10 ESSENTIALS FOR ACHIEVING SUCCESS AS YOU START, OR MANAGE A BUSINESS".
It drew me in. As a photographer, I am both an artist and a business owner. Anyone who runs a business MUST constantly be improving, and building on their knowledge base.
I make it a habit to read, research and study. I strive to hone, both my photography skills and my understanding of business and what it takes to be the best. Success demands that we never rest on our past accomplishments.
Martha is an authority on being the best... her book convinced me! she really understands not only home- making, but the entrepreneurial spirit and offering above-average service.
This book is what I am about as a wedding photographer. It is about quality, passion, big ideas, taking risks; not chances and... "Make it Beautiful".
That's what it is all about, especially in the art of the wedding photography business. We make it beautiful. We take an already lovely bride, and through composition, lighting, unique angles, correct focus, capturing just the right mood & emotion - we make her even more Beautiful!
In all that I do as a Wedding Photographer - my goal is Beauty. Make it beautiful and offer quality finished products that are not available to the average person.
I have read this book and was so inspired by it, that I'll definitely read it through a few times in this New Year!